The company couldn’t rebound, so as payment for our work I was granted the master license for the brand. Shortly after we relaunched a new site with new manufacturing partners. We were gaining incredibly traction, processing 200+ orders a month after our third month, by utilizing all of the assets available to us. We were successfully turning around a big brand with a small dedicated team of 3.
Roughly a year into our massive turnaround a liquidation of the remaining business assets to a major industry manufacturer resulted in us being forced to essentially sell out our stake in the license. The new company drove it into the ground again and the brand is probably dead at this point.
Tags:
E-commerce / T-shirt Company